This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website. Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. The vast majority of people using search engines will not go beyond the first page of results. The higher you rank in a search engine’s index, the more visible you will be. This means more visitors, who can be turned into customers. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages. The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot. This course will cover the following: Introduction to SEO, Link Building, On-Site SEO, Social Media as part of SEO, Local Search, Pay Per Click (PPC).
