I had never heard of Progressive Web Apps (PWA’s) until I met Lynne Hunter of ScotApps. I, like most business people use Apps extensively and download the App from the Apple or Android Stores before installing them on my device. When I asked Lynne what a PWA is she explained “A PWA works for any user, regardless of browser choice because it has in-built enhancements. As an application it offers native app capability using the latest in web technology, combining the best of the web and native apps. A PWA does not need to be published from an app store, avoiding the approval process and therefore there is no installation process”
With a PWA, users have access to features instantly which is really powerful as the user benefits from a native app experience without the friction of downloading, installing and launching the App. Now comes the really interesting part for someone using a PWA in their business. Research has shown that a PWA has 2.5x greater reach than a native app so the amount of potential customers that a business can reach with a PWA versus a native app is significant.
In a blog by web.dev recently they reported “The numbers don’t lie! Companies that have launched Progressive Web Apps have seen impressive results. For example, Twitter saw a 65% increase in pages per session, 75% more Tweets, and a 20% decrease in bounce rate, all while reducing the size of their app by over 97%. After switching to a PWA, another company saw 2.3 times more organic traffic, 58% more subscriptions, and 49% more daily active users. One other replaced their platform-specific desktop experience with a Progressive Web App and saw a 27% increase in return visits.”
“Life as we know it has changed,” says Lynne, our habits have changed from working to shopping and everything in between and we all have to adapt. A PWA from ScotApps transport users into a world that keeps customers engaged using images, SMS and push notifications. The best way to build loyalty is to use a ScotApps PWA, increasing the visibility of your business, optimising your SEO whilst enjoying unparalleled discoverability.
All of this means GLOVE Business Solutions are delighted to be an affiliate of ScotApps. For more information contact Steve at sjp@glove.business
