Having gone through the process of building a Website from scratch, I have to admit I found it very rewarding. Working with Gordon at WPSC was a very pleasing experience and I learned a great deal about how a well-performing website is put together and what needs to be considered. It’s so important to have a website where existing clients, new prospects and those who are about to spend their well-earned cash can learn about your products and services and how you can solve their problems, as well as how you have solved other’s problems. A website works for your business 24/7 365 days a year and so it’s important that it is kept up to date, relevant to your target audience and accessible.
Buying persona’s will look for social proof first by checking out your personal LinkedIn Page, then your Company Page and if configured correctly will find a link here to your website. They will then check out your website and if it isn’t of the same or better standard as your LinkedIn pages you will lose credibility and potentially a client.
If your branding is not aligned or it’s apparent that your website hasn’t been updated for a while a potential buyer will lose confidence that you are the company to help them. It needs to be vibrant, easy to navigate, include information that is useful to the visitor so that they spend time learning something new about your business and leave being closer to buying from you than when they jumped on. They will often then circle around again to make sure they have all of the facts about your solution to make an informed decision or at least what action to take next.
I knew about Gordon’s work before I engaged with him to build the website. I had seen examples of his work and had used his FREE audit service with many of my connections websites to vet his ability to deliver what I need. At the end of the process, I knew I wanted to be affiliated with his expertise and the services of WPSC and so we came to an agreement to promote these services via this website. The approach is very much a consultative one where Gordon will spend some time during a free consultation to understand what your needs are. If it becomes apparent that WPSC is not the solution for your needs he will identify this and offer alternative solutions or providers.
Things are very different in a post COVID world and a website needs to address the changing environment and the perceived competition from other digital and socially based solutions.
There has never been a more important time to have a well-performing website! If you would like a Free consultation fill in the online form, let us know in the Chat Box or send me an email at sjp@glove.business
